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Nikola’s Business Model Relies on Big Leaps in Technology, Large Declines in Costs – The Wall Street Journal


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Nikola’s Business Model Relies on Big Leaps in Technology, Large Declines in Costs – The Wall Street Journal

Nikola Corp. this summer became more valuable than Ford Motor Co. on big promises made by its then-executive chairman and the enthusiasm of small investors. Now, with the executive chairman gone and shares of the electric truck maker down about 80% from their peak, the company must rely on the strength of its business model.…

Nikola Corp. this summer became more valuable than Ford Motor Co. on big promises made by its then-executive chairman and the enthusiasm of small investors.

Now, with the executive chairman gone and shares of the electric truck maker down about 80% from their peak, the company must rely on the strength of its business model. That model attracted auto sector luminaries, big-name investors and industry giants. But it depends on delivering big technological advances and dramatic cost reductions.

Founded…

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